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Innovation in Coordination

Digital CT Cover

The strategies included in this edition of DigitalCT are designed to inspire hope and a renewed spirit of innovation. Many of those profiled here aren't just "thinking outside the box," they're "living outside the box." What's needed is nothing short of a new way to do this business we call community transportation -- new ways of providing affordable transportation; new planning methods; new coordinated partnerships; and new ways of serving our communities. In that spirit, this edition of DigitalCT focuses on profiles, strategies and resources that demonstrate coordination is inseparable from innovation.


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Editor's Note

Editor Scott Bogren

These are demanding and challenging times for any type of investments in the public sector. Traditional transit resources have been severely impacted by the lingering effects of the economic crisis. In this environment, community and public transportation must examine resource development from new perspectives. Again, affordability concepts that include better management of available resources and technologies are crucial.

Voices from the Community


An interactive way to hear directly from experts in the community and public transit field. In this edition, you'll hear from the National Resource Center on Human Service Transportation Coordination's (NRC) Director Chris Zeilinger and Coordination Specialist Sheryl Gross-Glaser, as well as Ron Stewart, a driver with the Baldwin Rural Area Transit System in Robertsdale, Ala., and winner of the 2012 National Community Transportation Roadeo's Otis Reed Jr. Driver of the Year.

Starting from Collaboration: Inter-County Coordination in Northeastern North Carolina

Inter-County Public Transportation Authority BOC vehicle

The finger-like peninsulas carved-out by inlets and branches of the Albemarle Sound in Northeastern North Carolina -- not far from where the Wright Brothers launched their historic flight in Kitty Hawk -- have long supported a vibrant agricultural region. The area -- one of the oldest settled regions on the East Coast -- has long considered itself a collection of people who were, and are, in it together. Accordingly, the notions of boundaries and jurisdictions mattered less than the work that could be accomplished in tandem. It's not surprising, therefore, that the Inter-County Public Transportation Authority (ICPTA) has evolved over more than 30 years with a similar ethos: providing high-quality transportation in the five-county Albemarle region.

Making Collaboration a Reality on Michigan's Upper Peninsula

Altran Logo

Along the southern shores of Lake Superior -- as part of Michigan's Upper Peninsula -- rests the small city of Munising, and a transit system that prides itself on exceeding the attitudinal and administrative barriers that inhibit true collaboration and coordination elsewhere. ALTRAN -- or Alger County Transit, which serves both within and beyond its namesake county where Munising is located -- is guided by the spirit that defines much of those who live and work in the Upper Peninsula.

A High-Capacity Model of Transportation Coordination

Swift Bus Rapid Transit (BRT) bus

As a term of art, coordination in the community and public transit realm usually refers to efforts to improve partnerships and overcome barriers in the provision of human service transportation options. Such collaborative partnerships are rarely considered through the lens of higher capacity transit service, the type provided through the joint work of Community Transit and Everett Transit on the Swift Bus Rapid Transit (BRT) line between Everett and Shoreline, Wash.

Social Media for Transit: Engaging New Communications Techniques

Social Media Strategy Map

Community engagement -- in a variety of methods -- is key to successful community integration. Social media is a cost-effective way to enhance a transit system's engagement activities and is another form of connectivity. This report is excerpted from TCRP Synthesis Report 99 -- Uses of Social Media in Public Transportation.

Six Things Most Successful Transit Campaigns Have In Common

Voting booths on election day

Good Jobs First and Americans for Transit have developed and are disseminating a helpful publication entitled, Organizing Transit Riders: A How-To Manual. One section of the publication covers the six common attributes that these organizing campaigns share, which is excerpted with permission below. In an edition of DigitalCT dedicated to cooperation, collaborations and partnerships, building relationships with customers, constituents and communities is vital.

That Can-Do Attitude: Fostering Entrepreneurship in the Public Sector

Graphical representation of Fostering Entrepreneurship in the Public Sector

It is no secret that non-profit organizations in the public sector differ from private sector companies in their ability to innovate. While companies usually measure profit as their bottom-line success and must hold themselves accountable for mistakes, non-profits are typically service providers that use bench marks and people as their motivation, which can render them accountable for slow progress and errors.

The Four Oxen and the Lion: Understanding Professional Employer Organizations

Graphic of PEO model

In an edition of DigitalCT focusing on creative alliances and change, the following article provides information on how some organizations have lowered their overhead by working with a Professional Employer Organization.

New and Expanded Joblinks Resources

Screencapture of Joblinks video

Joblinks recently announced a number of new resources available to assist transportation providers and workforce professionals in providing limited income earners and job seekers access to work and training. These resources can help build bridges between mobility providers and workforce development to ensure job access for those who need it most.

Voices from the Field: The Ambassador Perspective

NRC logo

By working with leaders and individuals, the NRC Ambassadors have proven themselves invaluable assets in connecting Americans across the country with jobs, employment training, health care, human and social services and so much more. In an edition of DigitalCT devoted to best practices and tools in building innovative, community-based partnerships and collaborations, we thought it best to go directly to those working on these issues every day, across the nation. Each Ambassador's answers to our question reveals much about his or her areas of expertise, as well as the need for affordable, sustainable, right-sized solutions tailored to each community.

Transit Notes

New Metro Access vehicle from MV1

Transit notes from Vermont, Connecticut, Washington, D.C., and more news shorts from community transportation across the United States.


Richard Sampson
Communications Specialist
Community Transportation and RAIL Magazines
800.891.0590 x729