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Communication is the single greatest predictor for successful systems: those that communicate effectively are successful; those that aren't are stumbling - often badly. The systems that are succeeding - as measured by investment, support, market growth, and image - are those that have well conceived and developed communications plans and efforts in place. This edition of DigitalCT combines proven communications theories with strategies and tactics specifically geared for community and public transportation professionals and mobility advocates.

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Communication Critical

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From the Editors

Rich Sampson and Scott Bogren

Watch Editor-in-Chief Scott Bogren and Editor Rich Sampson's welcome to this edition of DigitalCT magazine.

From the Community

infrastructure graphic

There was a time in the not-too-distant past when many in the community and public transportation field might have gasped at being called infrastructure. Infrastructure, after all, was a term of art reserved for public works programs like sewers and streets and perhaps highways, roads and bridges. We - community and public transit - are in the people business, or at least the business of moving people. Indeed, community and public transportation is a people industry. But a healthy dose of pragmatism, as well as an honest assessment of what's being said by elected officials around the country as the MAP-21 reauthorization debate heats up, leads me to urge all community and public transportation leaders and advocates to begin the type of communications efforts that ensure that transit - in all of its forms - is considered infrastructure.

CTAA's Communications Corps

CTAA's Communications Corps

The Community Transportation Association of America has the answer to communications challenges. Our team of communications staff has 50 years of transit experience focusing strictly on effective, cost-effective communications. From speeches and presentations to media relations to social media - and much more - CTA's communications team is ideally suited to serve the entire public and community transportation industry in this most vital endeavor.

21st Century Communications Skills

21st Century Communications Skills

Although communications strategies and techniques require an awareness of the evolving ways in which people communicate with each other, there are some fundamental tenants of good communications that are evergreen and unchanging. These include truth and accuracy, consistency, timeliness, design and appeal to a given audience.

Myth Busting: Overcoming Stereotypes About Transit with Good Communications

Myth Busting: Overcoming Stereotypes About Transit with Good Communications

The importance of effective communications in community and public transportation is never more apparent than it is in debunking some of the myths that have emerged in the transit field. Not communicating is simply not an option because to do so is allowing your system to be defined by those least equipped to provide an accurate portrayal.

Six Steps to Communications Success

The following six-step communications process works for two reasons: One, because it fuses together communications goals with system goals; and two, because it forces transit leadership to devote a small parcel of time every week in furtherance of the plan. It will make you a better communicator.

Mission-Driven Transit Boards

Mission-Driven Transit Boards

Determining how the organization's staff leadership and its appointed or elected board communicate both with each other and with governmental officials, the business community and the general public presents both opportunities and challenges. Given that no two transit organizations are the same, there is a wide variety of strategies and approaches in how transit professionals communicate with their boards along with an even broader set of tactics for how those boards convey the needs and priorities of their systems.

Tardy Transit? Tweet About It!

Tardy Transit? Tweet About It!

Transit agencies are finally catching up to the private sector's use of social media to improve their systems and increase the public's trust in them.

Contact

Richard Sampson
Communications Specialist
Community Transportation and RAIL Magazines
800.891.0590 x729
202.415.9666